Competitor Group Announces Acquisition of the SunTrust National Marathon
San Diego, Calif. (July 18, 2011) – Competitor Group, Inc. (CGI), the leading media and event resource in the active lifestyle industry, today announced the acquisition of the SunTrust National Marathon in Washington DC. The marathon and half-marathon will be rebranded as SunTrust Rock ‘n’ Roll USA under CGI‟s flagship Rock ‘n’ Roll Marathon Series, with the SunTrust Rock ‘n’ Roll USA Marathon & CareFirst Rock ‘n’ Roll USA Half Marathon scheduled for Saturday, March 17, 2012.
“We know that Washington DC is one of the great running markets in the country and we are excited to celebrate the history and pageantry of our Nation’s Capital with the SunTrust Rock ‘n’ Roll USA Marathon next spring,” said Peter Englehart, CEO of CGI. “With a scenic race course that highlights the many patriotic monuments and spectacular landmarks throughout the capital, we intend to market this event to runners around the world as a unique way to the experience the wealth of attractions that define American history.”
The Washington DC event will become the twenty-sixth tour stop in the international series of entertainment themed marathons and half-marathons, which are known for lining race routes with live bands and fanfare at each mile. The series, which started in San Diego in 1998, has spearheaded an active lifestyle movement that provides a healthy, entertainment outlet for people from all walks of life. Registration details for SunTrust Rock ‘n’ Roll USA will be announced at a later date.
“We are more than thrilled to partner with Competitor Group and to welcome the Rock ‘n’ Roll brand to our community,” said Robert T. Sweeney, President of the Greater Washington Sports Alliance, the previous owners of the event who will continue to assist with local operations. “The Rock ‘n’ Roll Marathon Series makes running fun, and today more people than ever are turning to the sport for the health benefits and personal challenge. With the continued partnership from our title sponsors SunTrust and CareFirst, we are looking forward to March 17, 2012.”
In true Rock ‘n’ Roll fashion, Washington DC runners will be treated to a post-race finish line concert after the event. All runners receive free entry to the concert, which in 2010 featured headliner acts including Everclear, Five for Fighting, Pat Benatar & REO Speedwagon, Blues Traveler, Neon Trees and Bret Michaels. The events have become a fundraising powerhouse for charity endurance-training programs, such as the Leukemia & Lymphoma Society, American Cancer Society® and Susan G. Komen for the Cure® who have raised in excess of $256 million through the series since 1998.
For more information about the SunTrust Rock ‘n’ Roll USA Marathon & CareFirst Rock ‘n’ Roll USA Half Marathon, visit Competitor.com.