Oct 04-05 2014
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New Campaign Spotlighting Recovery Benefits of Chocolate Milk!

WHAT:

The REFUEL | “got chocolate milk?™” campaign is headed to San Jose to show athletes that what they do after strenuous exercise can make a dramatic difference in how they feel and perform during their next race or workout. The new campaign “got chocolate milk?” – backed by USA Basketball Men’s National Team member Carmelo Anthony, twelve-time swimming medalist Dara Torres, five other 2012 USA Swimming Team medalists, plus 2010 Ironman® World Champion Mirinda Carfrae – shows how refueling with chocolate milk can play an important role during an athlete’s after-workout ritual. Lowfat chocolate milk is simple, effective and scientifically shown to help the body recover after a hard workout so athletes can perform at their best during the next bout of exercise.

 

Participants can also visit the REFUEL booth at the Health & Fitness Expo to learn about the scientific benefits of post-race recovery, and for the opportunity to join an exclusive group of elite athletes who champion refueling with lowfat chocolate milk after a strenuous workout.

 

Athletes who stop by the expo will have the chance to join Team REFUEL and win:

  • $500 in sponsorship money
  • Top notch training gear
  • Paid trip to race in Europe 
  • Chance to star in a national “got chocolate milk?”™ ad

 

 

EXPO DAY DETAILS:                                                          

Location/Booth Number: San Jose McEnery Convention Center, Hall 2-3     

Date/Time: Friday, October 5th 1:00 PM – 6:00 PM

                   Saturday, October 6th 9:00 AM – 5:00 PM           

 

RACE DAY DETAILS:

Finish Line Location: Plaza de Cesar Chaves

Date/Time: October 7th 8:00 AM

 

FOR MORE INFORMATION:

Twitter: Follow us @GotChocoMilk

Facebook: “Like” us at Facebook.com/GotChocolateMilk

Online: www.gotchocoloatemilk.com

 

CONTACT:

Lindsey McNally at 312-988-2073 (office), 904-866-0327 (cell), or lmcnally@webershandwick.com.