Rock ‘n’ Roll San Antonio Provides Big Boost for Local Economy
- Study reveals that the 7th annual event generated over $34 million in economic impact
- New December date to offer cooler temperatures; Race culminates annual Grand Prix
SAN ANTONIO, TX – February 13, 2014 – The 2013 Rock ‘n’ Roll San Antonio Marathon & 1/2 Marathon generated a total economic impact of over $34.4 million for the local economy, according to an economic impact study conducted by the San Diego State University Sports MBA program.
The report showed that the event filled 22,396 hotel room nights, producing $1.8 million in new tax revenue and other tourism-related fees collected by local government. The race attracted an estimated total of 21,631 marathon participants from all 50 states and 13 countries throughout race weekend.
“Last year’s Rock ‘n’ Roll San Antonio was a great success by every measure,” said Alan Culpepper, vice president at Competitor Group and two-time U.S. Olympian. “The hard work of many organizations and individuals not only helped generate over $34.4 million for the local economy, but the race also showcased how this community can come together to flawlessly execute a world-class event year-after-year.”
Organizers have also announced a new December date in 2014, which will offer cooler weather for participants. The event will return on Sunday, December 7. Historical temperatures for December are around 10 degrees cooler than November, when the race has traditionally been held.
The race will also be the culmination of the 2014 U.S. Open Division of the Half Marathon Grand Prix, a yearlong age group competition featuring prize money. The Grand Prix is part of a company-wide reinstitution of support for elite athletes.
“We’ve always had great pride in the high level of competition this race has drawn from athletes across the country and we’re excited to have the Grand Prix continue to be featured here,” said Sheryl Sculley, San Antonio City Manager. “Rock ‘n’ Roll San Antonio remains a world class event that our entire community embraces, and we enjoy the opportunity to showcase San Antonio to visitors who will hopefully return again and again.”
Live bands and enthusiastic cheerleaders will once again line 26.2 and 13.1-miles of the Rock ‘n’ Roll San Antonio to create the ultimate fitness-centric, block party environment. San Antonio offers the perfect destination for a running vacation that combines athletic conquests with a weekend getaway in Texas’ cultural hot spot.
Race weekend begins with a two-day Health & Fitness Expo at the Alamodome, where all participants go to pick up their race number and explore more than 100 running and fitness retailers, exhibits and clinics. The event also features KiDS ROCK San Antonio, a one mile fun run to combat childhood obesity.
More information is available online at RunRocknRoll.com/San-Antonio.